#I need to consult a business

Business ambulance

Consulting for companies and entrepreneurs, consultation of business ideas

For whom?

entrepreneurs, self-employed, start-up and established companies
with a branch or headquarters in the Ústí Region
students and people with an idea for a business even without an ID

What can you discuss with us?

Do you have an idea for a business, are you building a business plan, are you dealing with finances, marketing, customers... in short, everything related to business?

You need an outside view and feedback on your business, expert advice on marketing, business, internal processes, innovation... from experienced entrepreneurs, CEOs or experts in the field.

Contact us at our Business clinic! We will help you steer your business in the right direction, we will help you assess your business idea and its viability.

5 hours of initial consultations with us or a selected expert for the start of your business or company development.

What do you get?

An outside view and feedback on your business from experienced entrepreneurs, CEOs or experts in the field
Expert advice on marketing, business, internal processes, innovation…
Recommendations for further development of your idea or business in the programs of ICUK or other organizations
Overview of subsidy opportunities

5 hours

free initial consultations

Consultation topics

Finance
Marketing
Business plan
I have an idea
Trade
Internal processes
Innovation
…

Our experts

Jakub Jan Fiala

Position: Interim/fuactional COO and litigation and enforcement consultant, lawyer

LinkedIn

EXPERTISE

• Strategic and operational management with a focus on decision-making rules, SOPs, change management and execution rhythm.

• Digitization of agendas and workflow (DMS/CRM and project management of agenda digitization).

• GTM and product marketing, positioning and sales enablement (B2B/B2G).

• Investor/VC readiness and pitch performance (comprehensive preparation for investor input, modeling, decks, narrative, Q&A).

• External strategic and operational management in the form of fractional/interim cooperation.

EXPERIENCES

Lawyer with experience in startups, business and public administration. He helps companies and institutions bring order to chaos - from strategy, through processes, marketing to execution. He participated in the development of LegalTech products, company reorganizations and implementation of digital systems (DMS, CRM, internal tools). Among other things, he also completed a work stay in Silicon Valley with a focus on LegalTech and CivicTech.

Lukáš Eršil

Position: creative for generative AI

EXPERTISE IN THE FIELD

As a creative partner for generative AI, I work with companies like Adobe Firefly,
HiggsfieldAI, Ideogram, ImagineArt, DomoAI, Freepik, MagnificAI, HailuoAI and PixVerse. These
I don't use the tools just for presentation, but as production systems for real creative work.
outputs. My work with AI has been exhibited in Europe, the US and Africa and published in
media outlets such as Forbes, Medium, Watson, Font and Aguilar Magazine.
I regularly lecture about generative AI in real-world creative and business contexts.
My outputs have been presented on Czech Television, Czech News Agency, Czech Radio and in the American
Hour of Power. I provide practical AI training focused on decision-making, work
procedures and creative control using tools ChatGPT, Gemini, Copilot, Claude,
Midjourney, Higgsfield, Adobe Firefly and many others.

EXPERIENCES

Generative AI specialist
creative partner and ambassador (OpenArt AI, LTX, FLORA, PixVerse, Higgsfield AI, Freepik, Ideogram, Adobe Firefly Ambassador)

THOMAS CINTAVY

Position: Brand@Creative strategist

EXPERTISE IN THE FIELD

Brand strategy & positioning
Creative leadership & idea making
Marketing cost optimization and efficiency
Multichannel communication & storytelling
Leadership and development of creative teams
Digital marketing (PPC, SEO, Email marketing)
Trends in e-commerce and technological innovations

EXPERIENCES

A clear plan instead of a "nice presentation": I will help you determine what is most important for your company in a given situation. The result will not be a theoretical strategy to put in a drawer, but specific steps (roadmap) of what you need to do to move towards your goal.
Marketing as a living system: I see marketing as a game of probability where the market is constantly changing. I will help you set up an evaluation system so that we can continuously adjust and optimize steps based on what actually works and how your business develops
Saving money in production: I'll show you how to set up processes and collaboration with suppliers so that you don't spend more on marketing than necessary. Marketing materials can be created smartly and with your budget in mind

Laura Mitrolios

Position: Executive, Co-founder

LinkedIn

EXPERTISE IN THE FIELD

Circular economy and sustainability
New products
Corporate strategy
Packaging and waste management
Non-financial reporting

EXPERIENCES

In the field of banking, as a process manager, she implemented a new product on the Czech market into the bank's internal processes.
After leaving banking, she joined the management of the Institute of Circular Economy, her job was to create a stable and financially self-sufficient organization without grants and subsidies, and she succeeded.
Today, he passes on his experience to other new organizations and projects. Throughout his career, he has been developing new products, setting up processes and dedicated himself to leading employees and other team members and setting up healthy financial functioning of organizations.

Radek Škornička

Position: Marketer, interim manager

LinkedIn

EXPERTISE IN THE FIELD

Marketing with experience in FMCG and retail

EXPERIENCES

Total rebranding and relaunch of 2 strong Czech brands (Teta drug store, Balakryl paints) incl. building marketing teams, redefinition of the product portfolio, media planning, briefing and implementation. He won the 2015 Effie Award for the rebuilding of Teta
Responsibility for B2C communication. Briefing and execution of ATL and BTL campaigns.

Ales Holan

Position: Startup coach and mentor, team manager, lecturer at the University of Economics

LinkedIn

EXPERTISE IN THE FIELD

Sales and team management
Strategy and business development management
Start-up
Marketing management

EXPERIENCES

Area of medium and long-term sales projects
Stabilization and development of the division
Team management
Marketing plan

Radek Vana

Position: Head of IDEALAB agency. Publisher of magazines, books and podcasts

LinkedIn

EXPERTISE IN THE FIELD

Marketing and public relations
PR and communication campaigns, especially in the field of architecture, design and the real estate market

EXPERIENCES

He graduated from the Faculty of Philosophy at Charles University, Department of Aesthetics and Theory of Culture (1999). He completed his doctoral studies at the Department of Theory of Culture in 2004.
Since 1999, he regularly publishes in Czech and foreign professional magazines, lectures and conducts independent professional courses in the field of marketing and public relations.
He specializes in design, architecture and the real estate market. In the years 2004-2006, he was a teacher at the Prague University of Economics (Practical Journalism I and II course).
Since 2019, he has been the publisher of the architectural magazine ARCHIZOOM, and since 2022 he has been the publisher of the print magazine Facility Management Journal.

František Horák

Position: Expert in branding and communication strategy, Desing Thinking mentor, founder of Perfect Planet studio

EXPERTISE IN THE FIELD

The need for a brand for external and internal communications
Brand design, redesign
Branding on selected company materials
UX concept proposals for a website or application, selection of a technical solution and management of the implementation project

EXPERIENCES

I have come a long way in design. From basic graphic work, I got to
management of creative processes, he learned to look for and identify the reasons why things are designed and what it is like
their goal. Design and branding must not work on the level of like/dislike, but on the level of work/doesn't work.
Every project deserves a quality brand that can be presented to the public and under which people can trust
they stand out proudly.

David Hůla

Position: Business consultant (marketing/e-commerce)

LinkedIn

EXPERTISE IN THE FIELD

Vision, mission and strategy of the company
Business concept
Marketing strategy, activation plan
E-commerce concept
Brand building

EXPERIENCES

Change of brand position on the market, brand attractiveness
Uniform presentation of products in the sales network
Introducing a product or a new brand to the market
Building a business-marketing strategy
Interim management
PR communication

Michael Becker

Position: Design/Photography/Graphics

LinkedIn

EXPERTISE IN THE FIELD

Development of brand, logo, corporate/corporate identity
Media
Product photo
Production of graphic materials

EXPERIENCES

I am an expert in brand development, CI (corporate identity) design, implementation, production of graphic materials including collateral materials, catalogs, brochures, all printed and online materials, website.

Jana Hamanová

Position: Director, SCAC executive

LinkedIn

EXPERTISE IN THE FIELD

Market research - market potential, competitor analysis
Definition of the target group
Concept testing, market potential testing
Mediation

EXPERIENCES

30 years of market research experience
Member of ESOMAR
Project coordination and management
Management and leadership of the company, teams
Consulting, analytical activity

Lukáš Jánošík

Position: Marketer, Mentor, Speaker

LinkedIn

EXPERTISE IN THE FIELD

Strategic management
Strategic marketing
Product development
Promotion, PR and sales support
Optimization
Mentoring in life issues and the higher meaning of our work and personal actions

EXPERIENCES

Lukáš gradually worked his way up from a junior position to the top management of the Catherine company and, together with the owners, participated in the top management of the company, which employed more than 100 people and operated in dozens of foreign markets.
Due to his personal focus, life experiences, but also education and work competences, he mainly offers strategic management, strategic marketing, mentoring in life issues and a higher sense of our work and personal actions.

Martin Mikulašek

Position: Centrum zdraví, s.r.o., managing director

LinkedIn

EXPERTISE IN THE FIELD

Management of business teams - selection, motivation, development
Marketing
Management of the distribution network

EXPERIENCES

Product development
Work on the definition of target groups and campaigns
Training and development of the distribution network (banking, non-banking)
Sales and after-sales service to clients
Management of the sales team - selection of regional representatives, their development, motivation
Capital deals

Jan Novak

Position: Leadership, executive coach, ICF professional certified coach

LinkedIn

EXPERTISE IN THE FIELD

Leadership, executive coach
Development and implementation of information technologies
Support for the professional development of coaches
development of corporate culture and relationships
Dialogue, cooperation, responsibility
Resilience, motivation, stress
Work-life balance

EXPERIENCES

I work with managers and leaders on the targeted development of specific key skills in the areas of leadership, communication skills and managerial competencies.
I help experienced and novice managers build and develop personal style, develop natural authority, increase and successfully apply their influence for the benefit of their company or team.
I support leaders, motivated high-achievers and outstanding personalities in the development and application of influence and potential.
I will help you to name, grasp and influence the key places on your path to success, whether they are from the field of business, leadership, management skills, or from the world of conversations, emotions or personal relationships. I will facilitate your way below the surface of the key topics.
I will help you uncover blind spots, biases and personal tendencies that you can then influence to your advantage.

Vit Kristof

Position: Manager of sales and customer care teams

LinkedIn

EXPERTISE IN THE FIELD

Creating and implementing a business strategy
Creation and implementation of customer care
Expansion using indirect communication channels
Setting up processes

EXPERIENCES

Building indirect sales business teams, preparing strategies and being responsible for the fulfillment of sales KPIs.
Building customer care teams, creating a customer care strategy and being responsible for the fulfillment of customer care KPIs
Defining process and technological development
Integration of external partners into the structures of sales teams and customer care teams
Finding and setting up cooperation with external business partners
Workforce management
Defining and owning business requirements within CRM, campaign management and CTI
Collaboration on business and customer experience projects

Katarína Antalová

Position: Manager and CEO of Autonomous s.r.o

EXPERTISE IN THE FIELD

Building ICT companies E2E in the so-called "green field"
Implementation of process frameworks for managing ICT services from a business perspective
Optimizing operational processes with a focus on efficiency and economy
Building an E2E digitization operation in the so-called "green field"
Coaching and mentoring of employees

EXPERIENCES

23 years of experience
Long-term experience with crisis management, coaching and mentoring with a focus on efficiency and economy
Work abroad (Israel, Great Britain, USA)
Management of 25 direct reports

Oskar Lazansky

Position: Business development manager

LinkedIn

EXPERTISE IN THE FIELD

Improving the success of technology and knowledge transfer
Management of specific technology and knowledge transfer projects
Valuation of intangible assets
Innovation management

EXPERIENCES

Concept creation for technology transfer to industry, search for partners, market research, technology analysis, project management, marketing, licensing, pricing
Management of solution marketing and product marketing for the machine manufacturers segment and management of the department of industrial automation application specialists

Matej Baránek

Position: Businessman, executive director

LinkedIn

EXPERTISE IN THE FIELD

Innovation and involvement of new technologies
Finance and investment strategy
Marketing and communication strategies

EXPERIENCES

Crowfounding Platform Kickstarter - Sustainable Fashion
Setting the standards of digital communication, social media
Marketing campaigns
Informal networking of activities - from real estate investments, cryptocurrencies, to accounting services and development
Company management

Radka Murasová

Position: Director of INION, consultant and entrepreneur

LinkedIn

EXPERTISE IN THE FIELD

Strategic planning and business development
Business plan, business and marketing strategies
Documents for investors
International trade and expansion
Project and innovation management

EXPERIENCES

Forbes ideal place member
Head of the innovation infrastructure, founder of the INION Innovation Center
Development of business potential
Business, marketing advisory and consulting services
Project management

Radka Jansová

Position: Organizational consultant, mentor, interim manager

LinkedIn

EXPERTISE IN THE FIELD

Creation and change of organizational structure, managerial roles and leadership, corporate culture
Education, performance appraisal and feedback
Brand and employee engagement
Customer experience
Recruitment process
GDPR

EXPERIENCES

Solutions in People, Teams and Organization, Corporate Culture and Communication, Development and Learning, Relationship Management and Employees, Customers and Suppliers
European Women on Boards – repositioning, organization, creation and implementation of communication and action strategy, education, networking, PR etc.

Jarmila Brixová

Position: HR professional, We Invest in People consultant, Wellbeing coach, mentor, facilitator and founder of the Wellbeing company

LinkedIn

EXPERTISE IN THE FIELD

Setting up HR processes supporting wellbeing culture (implementation of wellbeing culture)
Implementation of the quality standard of management and care for people in the company (We Invest In People)
HR audit, HR process design, HR strategy
Changing the company culture
Leadership development

EXPERIENCES

The creation of the Wellbeing concept and its five pillars, the design of the online well-being diagnostics "My personal
well-being", creating a well-being strategy, measuring and implementing a well-being culture in organizations
Mentor within the Equilibrium program – a development program for talented women
Strategic management and development of people in the company - design of new HR processes - recruitment, adaptation, new reward system, building HR branding, new education and development system "Zátiší Academy", internal communication - design of the internal magazine "Chuťovky", transformation of corporate culture

Jiří Mann

Position: Auditor, consultant

EXPERTISE IN THE FIELD

Assessment of environmental impact on products
Processing of risk assessment documentation for new or upgraded products
Technical documentation for products
Legislatively required conformity assessment of products before they are put on the market or put into operation
Legislatively required declaration of conformity of products before they are put on the market or put into operation
Reverse engineering
Consulting in the field of implementing quality management systems according to ISO 9001 ISO 14001, ISO 45001, ISO 50001
Technology audit and competency audit

EXPERIENCES

Rapid career progression from production foreman to chief engineer in an industrial company, focusing on operations management.
Working in leading positions in a coal company, where he was involved in investment activities, general repairs and technical development.
Chairman and director roles in a corporate environment, with an emphasis on strategic management and consulting services.
Active participation in professional and industry organizations, including serving on boards of directors and as an advisor.
Expertise in quality management systems, product conformity assessment and contribution to the development of professional education and certification

Jakub Beneš

Position: Institute of Physics of the Academy of Sciences of the Czech Republic / manager of the digital innovation HUB B4I

LinkedIn

EXPERTISE IN THE FIELD

Selection and implementation of ERP, APS and MES systems
Production management, people management, setting measurable goals
Competence model solutions, feedback and employee motivation

EXPERIENCES

Preparation and start-up of the innovation HUB in cooperation with academic partners, industry and local institutions
Management of the production plant BENEŠ and LÁT as Z02, in a long-term operating profit.
Introduction of ERP SW KARAT into BaL production processes. Bringing APS II into daily use for production control.
Cooperation on the creation of the MES system S-DATA in BaL for online and offline evaluation of production processes.
Production planning and optimization (new technologies, scrap reduction)

Pavel Körner

Position: Managing partner in AAA INSOLVENCE OK vos

LinkedIn

EXPERTISE IN THE FIELD

Financial distress
Weak cash flow
Receivables or liabilities past due
The threat of bankruptcy
Negative equity

EXPERIENCES

Extensive experience in the position of insolvency administrator
Risk manager, Project manager, Dept. Head
Project manager, team member or expert on demand in a number of projects in IT or Risk

Radek Nozar

Position: Company consultant, optimization of processes and economics in business

LinkedIn

EXPERTISE IN THE FIELD

Financial planning, controlling, analyses, reporting
Cash flow
Financial accounting and tax issues
Crisis management
Management motivation, owner/manager relationship

EXPERIENCES

Vladimir Keric

Position: Financial advisor/ Co-owner of Partners market Ústí nad Labem

LinkedIn

EXPERTISE IN THE FIELD

Personal finance
Employee benefits
Corporate finance

EXPERIENCES

Establishment and management of the Partners market branch
Financial advisor
Financial literacy trainer
Financial plans and investment portfolios
Dealing with clients

Jan Liška

Position: Founder of JLP/president of AFP CR

LinkedIn

jan.liska@janliskapartneri.cz

733 773 983

EXPERTISE IN THE FIELD

Financial management, pricing, financial planning
Strategic management
Subsidy and search for external resources
Marketing strategy
Restructuring of companies
Transfer and sale of the company

EXPERIENCES

My role is complex, but it is based on the philosophy of being better. Getting better every day. That is why I am constantly creating better systems, processes and methodologies for consulting in personal and corporate finance. Thanks to this, our clients receive a high level of advice. Therefore, I can advise small companies on how to be bigger and more efficient, because we have been through it too.

Zdenek Buchcar

Position: Financial director, chairman of the supervisory board, executive

LinkedIn

EXPERTISE IN THE FIELD

Financial advice and financial plan
Accounting and taxes
Background for financial analysis
Subsidy programs

EXPERIENCES

Establishment and management of Patriot KV, s.r.o
Financial planning, cash flow and accounting, control of accounting and tax regulations, legislative requirements
Client acquisition, business plans
Management of the sales team and their professional development
Financial analysis

Petr Pavlik

Position: Gender equality

LinkedIn

EXPERTISE IN THE FIELD

Gender audit
Gender Equality Plan
Prevention of discrimination and sexual harassment
Development of human resources in the field of diversity

EXPERIENCES

First introduction of measures against sexual harassment in the Czech Republic (handbook for university management and teachers, handbook for university students)
Gender audit in the Czech Republic – development of the first gender audit methodologies
Development of the e-learning program Equal opportunities for men and women in the Czech Republic for state and regional administration employees
Editor of Shadow reports in the field of equal treatment and equal opportunities for women and men in the Czech Republic

Jan Tyl

Position: Business and grant advisor

EXPERTISE IN THE FIELD

HR
External funding in the form of grants and subsidies
Starting a business - rights and obligations of an entrepreneur
Accounting and finance

EXPERIENCES

Management of personnel departments
Responsibility for legislation, health and safety, partially ISO
HR controlling, employee performance, remuneration
Negotiations with the trade union
Management of personnel costs

Tomas Čekal

Position: Consultant of management systems, corporate ecology, OZO OSH and OZO KOO on the construction site, OZO PO, internal auditor

LinkedIn

EXPERTISE IN THE FIELD

Consultancy of managed systemsand
Vision, mission, values, corporate culture
Business ecology, safety and health protection at work
Coordination of health and safety on the construction site and fire protection

EXPERIENCES

Advice in as part of implementation, updating and maintenance for small, medium and large enterprises in area Systemat management according to ISO 9001, ISO 14001, ISO 45001, ISO 27001, ISO 37001, ISO 17025, ISO 13485, ISO
17025 and othersch, conducting internal audits, support in within the certificatecertification body
Consulting in framework implementation, updating and maintenance MrproductsE certification according to EN 1090, EN 15058,
support in as part of the certification by the certification body
Knowledge of legal requirements in areas of company management, product marketing, safety and
safety at work, fire protection and corporate ecology, participation and support in within the controls and audits

Leoš Kubíček

Position: Co-owner and CEO of the Holistic management, s.r.o. group of companies

LinkedIn

EXPERTISE FOR THE AREA

business strategy
brand portfolio management
virtual and augmented reality
professional coaching and strategic business consulting
holistic management

EXPERIENCES

more than 20 years of experience in business and business management
sales director of several multinational brands
founder and co-owner of companies offering holistic management and virtual reality services

Tereza Nováková

Position: Mentor of start-ups and companies

LinkedIn

EXPERTISE IN THE FIELD

Setting up processes in the company
E-shops, e-commerce, IT companies
The field of company management
Organic growth of the company

EXPERIENCES

Project manager – responsibility for Zásilkovna locations in Moravia, hiring of all positions, fleet management, customer service, finance, administration
Financial planning, cash flow and accounting, control of accounting and tax regulations, legislative requirements
Matching IT specialists with employers, supplying IT specialists to companies
E-shops and marketing
Management of the IT and PM implementation department, communication with other departments

Our consultants

Our colleagues will discuss your business ideas or problems with you. For contacting please use the contact form below under reference.

Petr Jansa

key account manager-businessjansa@icuk.czLinkedIn

Ing. Jiří Pelc

key account manager - businessespelc@icuk.czLinkedIn

Mgr. Radka Wenclová

social business, business support+420 724 070 680radka.wenclova@mpsv.cz

Reference

Worksheet.ws

For start-ups

""ICUK helped us clarify key questions in the field of business and marketing. We gained support and knowledge that helped us move forward faster. Participation in the program was a significant support for our startup at a critical stage of development.""

IQSTAT

For start-ups

“The incubator helped us mainly through personal consultations. We had the opportunity to discuss the specific challenges we face in the company with experts from various fields. At the same time, the incubator is a great opportunity to meet other founders and share experiences. I always left the workshops and joint meetings with new energy and motivation to move my business forward. Last but not least, the incubator is run by willing and helpful people who always helped us with a smile.”

All references

Want to discuss your business or business idea? We will help guide you.

Arrange an initial consultation with us.

I want to discuss it

Petr Jansa

key account manager-business

I want to discuss it

After submitting the form, your message will be immediately forwarded to the person responsible for the service. The service guarantor will attend to you with priority and respond to your message as soon as possible. Thank you for your interest and we look forward to working with you.