#for UJEP students

Services Marketing (FSE UJEP)

Marketing in practice, how it really works

For whom?

for students of the 2nd year of Bachelor's studies at the Jan Evangelista Purkyně University in Ústí nad Labem
We recommend having a basic knowledge of marketing.

Optional subject Service marketing, which takes place at the Faculty of Socio-Economics, UJEP in cooperation with the Innovation Center of the Ústí nad Labem Region.

Within one semester Students work in teams of three on a specific assignment from a company or organization in the region. They analyze the problem, look for creative solutions, consult with a mentor from practice, and work on a final presentation of their proposal under the guidance of teachers. They then present the results to the client, i.e. the company or organization, which provides feedback directly based on their work.

The entire course is built on teamwork, open communication and a friendly atmosphere. During the course, students will experience what it's like to find answers to "non-academic" questions - when the assignment is not ideal, time is running out and the goal is to design a functional solution. Thanks to this, they not only gain a deeper understanding of services marketing, but also valuable experience working on a real problem.

Marketing that will teach you more than a script

How does marketing work outside of skripa?

One semester of independent work with lots of consultations

Teamwork

Solving a real problem

Presentation to the client

You will receive the necessary credits for successfully completing the course.

How is the course going?

You will form work teams

You will draw a contract - a company or organization

You are consulting a marketing problem with the client.

You come up with a solution that you consult with an expert and subject teacher within the course.

You continuously present your ideas to the client and make sure you are going in the right direction

Finally, you present the outputs of your work (solutions, campaigns, proposals for changes)

How to register for a subject?

in the UJEP Stag the subject is marked → KEMA / W1007 Service Marketing
The course cannot be registered via the ICUK website.

I want to know more about the subject of Services Marketing at FSE UJEP

More info

Mgr. Daniel Trnka

manager of educational activities

More info

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