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15/07/2021

| Success stories

LUBOMÍR MACHOŇ: Platinn helped me look at things from multiple points of view

Pandemics and event agencies are probably not, and will not be, best friends in the future. In addition to gastronomy and tourism, this is another field that has been greatly affected by recent events. However, the Ústí-based event agency Dream Pro used this dry period for agencies to search for innovations and other business opportunities. We talked with the owner of the company, Lubomír Machon, about how to move the company forward in a period when the whole world has stopped.

How was life for the event agency during the pandemic?

In the first wave, that was last April, we threw ourselves into at least organizing the first drive-in cinemas, namely in Ústí nad Labem, we couldn't really do anything else. A few weeks later, we came up with a crazy idea, namely to organize the first Autoconcert with Leoš Mareš at Autodromo Most. In just 14 days, we managed to prepare everything and even sell out. The event was a great success - with the visitors, with Leoš, in the media. We even won for her a few days ago 2nd place in the Annual Awards of the Czech Event Association.

The second wave was much longer and also more demanding. We tried to "find" new ways to create business. We have moved into the online world with some services. We implemented online tastings, created the website www.zijbezpecne.cz, where we offer health aids, which were in the greatest demand mainly among our event clients. Since the beginning of mandatory testing, in the spring of this year, in cooperation with the EUC clinic, we went to test employees at companies.

Actually, even thanks to the pandemic, we reached out to new clients and came up with new ideas and directions, some of which we will keep and continue with.

As part of Platinn, you consulted on the company's new direction precisely in response to the pandemic. You generated ideas, looked for potential in other activities. How did you do this?

First, we told ourselves what phase we are currently in and what is and cannot be implemented now. The problem was that we came up with something that could be implemented, and in a few days everything was different because of the measures. However, thanks to Platinn, we have a lot of ideas and a lot of ideas that will be possible to implement in the future.

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You have gone through two phases of the program. How do you rate it retrospectively?

Very positively. A lot of the things we discussed I knew and knew subconsciously, but it was good to repeat them, say them out loud, write them, draw them and elaborate them. And that both in the running of the company itself and in its direction. But also in the functioning and approach of myself

Would you share an AHA moment with us during a mentoring session?

I looked at the multitude of stimuli in my head with one glance. It helped me gain insight from multiple perspectives, even the not-so-pleasant ones. Sometimes it opened up more possibilities than I thought, and sometimes, on the contrary, we completely closed the given ideas because they were unfeasible or economically uninteresting.

You often dealt with the business and marketing of the company with your mentor. Where did you identify the main weaknesses? And were you able to remove them?

In principle, we were praised for the management of the business and marketing, that we are taking it in a good direction, which I was very pleased about. Likewise for the reporting of the business and the running of the company, as well as for the fact that we did not fall asleep during the pandemic and are still visible. And that's what we were trying to do: "to be seen" and to make an outflow, so that more could be heard about us. At the moment, when the wheels of events are starting to spin again, it is coming back to us in the form of requests from clients, which we did not have before the pandemic and during the pandemic we actively addressed them in the form of newsletters and advertising on the Internet.

Currently (July 2021) it is easing and the pandemic is receding. So can we say that you are breathing better now?

We can't complain about the lack of demand right now, and we're very grateful for that. Thanks to this, we are once again recruiting new reinforcements to the team. I hope it will continue to go as well and we will never find ourselves in a similar situation again.

Could you predict how cultural events will unfold in the near future? In short, what can people prepare for?

I am a great optimist. If I hadn't, we probably wouldn't have made it through this time. That's why I think and with all my heart I wish and wish everyone, not only from our industry, that the "black February", which started the pandemic for us last year (event organizers were the very first for whom everything stopped, and we are the last who could do something again do), he never returned. So that the merry-go-round, which has now spun, will pick up speed again and everyone from the online area will once again return to regular meetings. And that there is interest in it! We are witnessing this even now at the first events we have already completed for our clients. People need to meet and gather experiences. That's where we are from, that's where our event business is from.

What are your next business steps?

We are in full preparation for the summer season, we have various corporate events (family days) ahead of us, and we are providing production for about 4 festivals around the Czech Republic during the summer. A novelty is the extension of services to include furniture and inventory rental. The rental company is already operating, but within a few months we would like to turn this service into an independently functioning company (www.d-rent.cz). We are addressing not only our current corporate clients, but also a new end customer who is organizing a wedding or a family celebration. Thanks to the great interest and the "hole" in the market in the Ústecko - Liberec - Karlovy Vary region, we believe that we will succeed with this.

Lubomír, thank you for your time and we wish you and the company a lot of energy.

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