ICUK: Success stories
Success stories
From Wolf Mountain to large chains: how Nobilis Tilia grew without losing its soul
02/09/2026 | Success Stories
In 2020, we implemented a program with Nobilis Tilia focused on setting up the company for further growth – we reviewed the cost model, the method of allocating costs to individual products, and the long-term marketing strategy, including the definition of target groups and the purification of the product portfolio. Six years later, we returned to Vlčí Hora with the question of what had changed in the company since then. Growth that does not depend on adding people Over the last five to six…
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From Chomutov to operating rooms – how JIMALU is building the global expansion of its MEDICAL division
29/04/2026 | Success Stories
History and formation of the division The story of JIMALU began in 2006 in Chomutov. The experience that the company has gained over many years in designing and manufacturing machines and equipment has proven to be an ideal opportunity to enter the production of precision medical components. The emerging JIMALU MEDICAL division focused on the production of miniature rings made of radiopaque precious metals (e.g. platinum, gold). These rings (Medical Marker Bands) are integrated into catheters, stents and other interventional instruments, where through…
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Green Bike: When 25 years of experience gets a clearer direction and a digital boost
09/03/2026 | Success Stories
Zelené kolo has more than two decades of experience, during which it has been implementing turnkey gardens, from building elements to technically demanding solutions. Over time, however, one essential thing has been lost in everyday operations: clear communication to the outside world. „We knew that we were doing quality work. But we didn’t have a strategic approach. We lived the values, but they weren’t clearly named,“ explains the company’s management. They perceive each space as a living organism, they look for unusual solutions, they try…
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In the world of electricity, more is needed than current. Oneo also provides direction
28/01/2026 | Success Stories
And their focus proves that it's not just about sockets and switches: smart homes, smart technologies, remotely controlled systems. From lights, blinds, heating to security - all in one application, all connected.
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Skin Rituals: When Conscious Touch Meets Neuroscience and Business Strategy
16/01/2026 | Success Stories
From craft to inner mission Michaela Matejčiková's journey to her own business began with a classical cosmetology education, but the real turning point came during maternity leave. Together with her husband, she founded the family business BellyBoo, where they learned the basics of brand building and e-commerce. It was this experience, gained also thanks to her previous participation in a business incubator for startups, that became the springboard for the creation of Skin Rituals. This brand represents a return to caring for others, but…
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TelePortík changes the perspective on preschool education
13/01/2026 | Success Stories
The Startup GO! program from the Innovation Center of the Ústí nad Labem Region (ICUK) is a free business incubator for aspiring entrepreneurs and startups up to 3 years old who have an idea and want to turn it into a functioning business. During the intensive three-month program, participants will verify the potential of their idea, create and improve their business plan, attend workshops on various topics, and consult with mentors and experts on individual topics. The final presentations in front of the jury and the Startup Go Grill public are then…
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MotoKeška: When passion for one track meets business. Czech startup wants to conquer Europe with gamification
25/11/2025 | Success Stories
When intuition meets reality: How MotoKeška teaches Czech bikers to rediscover the world It's a classic scenario. You have a great job, you travel the world, but an idea sprouts in your head that won't let you sleep. In David's case, the idea came thousands of kilometers from home. As the director of the popular show Auto Moto World on Czech Television, he spent hours on the saddle of a motorcycle across Europe and Africa. It was there, in the dust of the roads and the roar of engines,…
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Delmax: When digitalization makes crafts more efficient
07/11/2025 | Success Stories
Delmax, an expert in the installation and maintenance of technical building equipment, takes care of water, heat and the well-being of homes in the heart of the Ústí nad Labem region. Every day, it deals with burst pipes, non-draining siphons and extensive reconstructions of heating systems. To successfully handle such orders, one key factor is needed - perfectly organized work of the entire team. And it is here that the time has come for a change.
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From nut caps to dog tags, BuddyChip helps return stray dogs and heads to business incubator
09/09/2025 | Success Stories
BuddyChip is a smart NFC tag that simply and instantly shows the finder the pet's owner's contact information, medical conditions, allergies, or a note that the pet is afraid of children or barks but doesn't bite - no app required, no registration, no batteries. Just place your phone next to it and help the pet find its way back home.
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Technology is a tool, people are the reason, says successful Ústí nad Labem startuper Matyáš Michel
26/08/2025 | Success Stories
Instead of complaining, I need to change things Matyáš Michel makes no secret of the fact that he has always had a tendency to create something. He started his business in high school – first as a freelance designer for influencers and YouTubers, later he got into marketing for Czech e-shop brands. But he quickly discovered that just making money was not enough for him. “It annoys me for a long time when something doesn’t work and no one does anything about it. Instead of…
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