STARTUP GO! VIDEO
Webinars and educational videos
Learn to grow... Step by step...
We've teamed up with the best ones we use in our Startup Go business incubator and filmed a few taster training videos. SalesHero founders Adam Carson and our expert Jan Wedlich have put the basics of their know-how into them. You'll learn how to fill out a Lean Canvas to clarify your idea; we'll focus together on how to avoid classic mistakes with budgeting and finances; you'll learn how to measure, test and scale when your project starts to take off AND MUCH MORE...
Fun, practical and accessible — for all budding entrepreneurs who want to grow thoughtfully… You can find everything in a more developed form and live. in our incubator.
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YOU WILL LEARN
- You will learn how to give your business idea a clear structure on one page
- You will learn how to draw a project into a Lean Canvas model step by step
- You will understand who your customer is and what problem they solve
- You define a clear value that sets you apart from others
- You will see weak points before they cost you money and more…
LEAN CANVAS
simply and practically for successful business
A simple and clear method to verify your business idea before you invest a lot of time and money into it.
On a single piece of paper, you get a clear picture of your project – define the customer problem, propose a solution, identify the key value for the customer, and create a realistic plan to achieve profit.
Thanks to Lean Canvas, you can quickly see if your idea has real potential to succeed and what steps to take to achieve it.
YOU WILL LEARN
- How to plan costs and revenues, even if you are just testing an idea
- Why it's important to have an overview, even if it's not "a big deal" yet„
- Where you can waste money without realizing it
- What can help when a project starts faster than you expect and more...
Finance in a startup project
mistakes, tips and budgets
Are you starting a business and not sure how to properly handle finances?
We will show you how to think about money at the very beginning of a project - from drawing up a basic budget, through the most common mistakes, to practical tips on how to avoid getting financially involved right from the start.
YOU WILL LEARN
- How to find out real customer interest before you produce or launch anything
- How to test an idea quickly and cheaply
- How to talk to customers to get relevant feedback
- What validation methods work best in the beginning?
- How to know when it makes sense to continue and more…
How to validate your idea in the market
testing, customers, direction
Validating your idea is a key step before you start building your own project. With proper testing, you can quickly determine whether your product or service has real customer interest and avoid unnecessary costs.
Based on feedback, you can easily verify what people really need, what problems they are solving, and whether your solution makes sense to them. This gives you a solid basis for further decision-making and greater confidence that you are going in the right direction.
YOU WILL LEARN
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Why an entrepreneurial mindset is key from the very idea
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How to deal with failure, uncertainty and risk in business
- What mindset supports innovation, courage, and long-term growth?
- How to set an approach that will help you bring your project to its goal
Entrepreneurial mindset
From idea to success:
Change your thinking!
Entrepreneurship is not just about a great idea or a business plan. The entrepreneurial mindset is the cornerstone that determines whether you can withstand failure, take risks, and see your project through to completion.
In this video, we'll explore the psychology of success. Learn how to adopt a mindset that leads to innovation, resilience, and long-term growth.
YOU WILL LEARN
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What is a target group and why is it crucial to the success of a project?
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How to define your ideal customers step by step
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How to target communication and offers according to the needs of the target audience
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How to hit the bull's eye when building a product or marketing
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Target group or target audience
customer identification, target needs, effective communication
In this video you will learn how to correctly define yourself target group for your product or service — that is, people for whom your solution is truly relevant.
You will learn why it is important to know who your customers are, how to identify them accurately, and how to adapt your communication and business strategies accordingly. A clear target will help you reach customers better, save time and money, and increase the efficiency of your business.
YOU WILL LEARN
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How to ask open-ended questions that reveal the customer's real needs
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How to have a business conversation instead of a one-sided presentation
- Why silence in the store is a powerful tool and how to use it
- How to naturally steer a conversation towards closing a deal
THE ART OF ASKING
questions, dialogue, closing a deal
In this video, you will learn how to use the power of the right questions in a sales conversation and better understand customer needs. We will show you why business is not about a monologue, but about conducting a dialogue, how to work with silence, and how to ask open-ended questions that will make the customer realize the value of your solution.
Practical communication techniques will help you increase the success of business meetings and improve sales results.
YOU WILL LEARN
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How to clearly present your business in just a few sentences
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How to structure an elevator pitch so that it grabs attention right from the start
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What belongs in the pitch and what to leave out
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Jhow to prepare for real-life situations with investors, partners or customers
Sell your idea in 30 seconds!
brevity, clarity, comprehensibility
Elevator pitch is a key skill that determines the first chance with an investor, partner or customer.
Can you present your business concisely, clearly, and compellingly before you reach the next floor? In this video, you'll learn how to create a powerful and memorable pitch that will capture hearts and open doors to opportunities. Practice with us so you're ready for your big moment!
In this video, we dive into the steps necessary to create a robust and scalable sales strategy. Learn how to plan, measure, and achieve sales goals.
YOU WILL LEARN
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How to prepare and structure a presentation to make it understandable and effective
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How to capture and keep your audience's attention
- Jand to work with voice, body language and volume for greater impact
- How to overcome nervousness and present confidently
Presentation skills #1
structure, communication, self-confidence
In this video, you will learn how to turn an ordinary speech into an engaging presentation that will engage your audience, convince them, and give weight to your ideas.
You will learn how to structure your presentation well, how to work with voice, body language, and clear messaging, and how to build the confidence to make your message resonate with your audience. These skills will come in handy when pitching, speaking publicly, and in everyday communication with a partner, investor, or customer.
YOU WILL LEARN
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How to define the core of your story so it resonates with your audience
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How to structure a story so that it has a clear beginning, middle, and end
- Where and when to use storytelling – from pitches to marketing campaigns
Presentation skills #2
storytelling
In the video, you'll learn how to harness the power of storytelling for your business — not just as a marketing tool, but as a way to create strong connections with customers, partners, and investors.
We'll take a closer look at what makes a good story, how to structure it to be understandable and memorable, and how to naturally incorporate it into presentations, pitches, or corporate communications. Watch the video and discover how the right story turns an ordinary message into an emotionally powerful one.
YOU WILL LEARN
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JWhat signals do you send with your body without speaking?
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Why is body language so important in communication and negotiation?
- How to use facial expressions, postures and gestures purposefully and consciously
- Jand how to increase your credibility and influence using nonverbal signals
Presentation skills #3
body language
In this video, you'll delve into the secrets of nonverbal communication and learn how body language influences what you communicate to others — even without a single word. D
You will learn how to use posture, facial expressions, eye contact, and gestures to support your message, convey confidence and professionalism, and help you communicate better with others. You will understand why most of our communication is through our bodies, and how you can consciously use this in both work and personal situations.