Social Networking for Entrepreneurs: How to Successfully Beat the Algorithm

Are you interested in how to effectively use social media to grow your business? In our workshop, we will reveal the current trends and strategies to adapt your content to the algorithms of popular platforms in 2024. You will learn how to maximize reach, engagement and conversions, whether on Facebook, Instagram or TikTok. This hands-on workshop will help you reach the right audience and increase your online influence. Get ready for success in the digital world!

About the lecturer:

Zuzana Vacurová is at home on social networks and she likes to help clients with their presentation in the digital world. He is one of the experts of the business incubator at ICUK and the head of the social network division at the digital agency CreatiCom. She likes to give lectures on social networks at high schools and universities and also trains companies. Zuzka looks at marketing comprehensively and works with clients on the creation and implementation of marketing strategies, but she enjoys creativity and video the most. In her workshop, you will learn how to think about self-presentation on social networks, what formats to use, how the algorithm works and how to come up with "what to write about on those networks". In the practical part, you will try creating a content plan and specific posts.