How to build a sales strategy that really works and delivers results

THE ANATOMY OF SALES: HOW TO BUILD A SALES STRATEGY THAT WORKS

Why do some startups excel at sales while others drown in generic emails and low conversions? The secret isn’t in perfect tools or automation – it’s in understanding who you’re talking to. In this hands-on presentation, you’ll learn how to build a buyer persona that’s not just a demographic profile, but a real strategic tool that drives your entire sales process. We’ll show you a specific persona template, a data-driven multi-channel sequence (80% deals require 5+ follow-ups), and an 80/20 strategy for dividing your time between “wish list” clients and a scalable market. You’ll take away an action plan to stop shooting blindly and start having relevant conversations that actually convert.