How to manage a city or region brand in a modern way

Places with a good address have it easier. Better they can to inspire pride in its own inhabitants, they can attract desirable talents, investors and visitors more effectively, they add a strong competitive advantage to "their" companies. Yes, all this is caused by a good reputation of a place. And that is why it is desirable to include reputation care among the strategic initiatives of key actors of a place. It is not just about communication, marketing activities alone are not enough. At the workshop you will learn what is the essence of successfully improving the reputation of a place. You will learn how key actors can contribute to this and what benefits it brings them. 

The workshop is intended for aboutreindeer responsible for the strategic development of the place (city and regional leadership, politicians, management of responsible agencies) and persons responsible for marketing and communication of the place (managers of city and regional teams and their innovation, development, destination agencies, major companies and organizations and communities).

The workshop is led by Tomáš Avrat, a leading Czech expert in place brand management, former brand manager of Heineken, long-time marketing manager of the South Moravian innovation ecosystem within the JIC (South Moravian Innovation Center), strategic consultant for other innovation centers (MSIC, SIC...) and a number of cities and regions...