23/01/2026
| Reference
Skin Rituals
Conscious touch - from technique to intuition
Skin Rituals represents a return to caring for others, but on a much deeper, somatic level, through the method of "conscious touch". Today, Michaela relies on knowledge from neuroscience and breath therapy in her practice, giving rituals a professional dimension that goes beyond ordinary cosmetic services. It is a professionally set process that uses somatic stimulation for deep psychophysical renewal. For the modern client facing chronic overload, this approach represents an effective way to restore inner balance and prevent burnout.
300
female students
Conscious Touch Academy
A crucial milestone in the company's development was the need for professionalization and a clear definition of the brand. In order for Michaela to pass on her know-how and reach out to experts from the ranks of doctors, psychologists and coaches, it was necessary to move the brand towards greater professionalism. To peel it off the label of 'weird esotericism' and show that her approach has solid foundations, results and respect.
I needed to get out of the imaginary "ezo bag" and show that my service has a real, scientifically based impact on the nervous system and psychological well-being. The mentor helped me build the whole idea of the brand and opened my eyes to how to effectively handle marketing. This cooperation helped the brand gain credibility, which is key for the academy," says Michaela Matejčiková. The results came quickly - over 300 students from all over the Czech Republic have already completed the Conscious Touch Academy, who are spreading the new methodology in their own practices.
Michaela Matejcikova
