#INNOVATION IN CULTURE

Cultural and creative industries

Cultural and creative industries (CCIs) are an essential part of the modern creative economy. These are defined as economic activities taking place within the wider cultural and creative sector.

Compared to other areas of culture, CCIs are not dependent on public resources, i.e. they are more than 50% financially self-sufficient. The CCIs include in particular the following areas with the potential to generate profit: audio-visual, music, books and printing, advertising, architecture, design and fashion, traditional and artistic crafts, as well as some areas of performing arts, visual arts and cultural heritage. However, this simple list cannot capture the diversity of the KKO.

The cultural and creative industries are important for ensuring the sustainable development of society and form the core of the creative economy. By being knowledge-based and based on individual creativity and talent, these industries generate considerable economic wealth. More importantly, they are essential to a shared sense of European identity, culture and values.

Economically, they are growing above average and creating jobs – especially for young people – while strengthening social cohesion. CCIs activities also include the promotion of creative learning, close cooperation with the faculties of UJEP and the development of artistic disciplines at secondary schools.

WE PARTICIPATE IN MAPPING, SYSTEMATIC GRASPING AND DEVELOPMENT OF THE SO-CALLED. CULTURE AND CREATIVE INDUSTRIES IN THE USTI REGION.


ICUK is one of the implementers of the regional platform KREATIVNI.UK This is a network of organisations, initiatives and individuals. We also focus on supporting the entrepreneurship of creatives, for example, through the OVACE partnership pilot programme (cooperation with the INION Karlovy Vary Innovation Centre).

The group was founded by the Ústí nad Labem Region, the Innovation Centre, a branch of the CzechInvest agency, the Public Hall Hraničář, the Jan Evangelista Purkyně University in Ústí nad Labem and more than fifteen local partners from all over the region, mostly non-profits focused on culture and creativity.


ICUK is an official member of a dynamically growing platformNEW EUROPEAN BAUHAUS (NEB). This is a new European initiative that focuses on collaborative social transformation, consisting of three core values:

  1. Aesthetics and a healthy and safe living environment
  2. Sustainability (circular economy)
  3. Inclusion (accessibility and affordability)

The projects, initiatives and actions carried out under the umbrella of the new European Bauhaus will thus be united in the effort to transform our way of life to make it more attractive, sustainable and inclusive. The platform allows you to search not only for foreign project partners, but also for the projects themselves in which you can participate.

The NEB connects the European Green Deal to our everyday lives and living spaces. It’s about using our green and digital challenges to transform our lives for the better.


International cooperation is also on the horizon at the moment, for example through membership in the European Creative Business Network (ECBN) and the transfer of good practice from regions successfully transformed also thanks to CCI support.


The main role of the Film Office of the Usti Regionis to promote the region as an attractive destination for film and television shoots and to serve as an independent source of information for filmmakers and as an intermediary in communication with local authorities, private entities and residents.


CULTURAL AND CREATIVE INDUSTRIES – ACCORDING TO THE MINISTRY OF CULTURE

“CCIs are an essential part of the modern creative economy. These are defined as economic activities taking place within the wider cultural and creative sector. Compared to other areas of culture, CCIs are not dependent on public resources, i.e. they are more than 50% financially self-sufficient. The CCIs include in particular the following areas with the potential to generate profit: audio-visual, music, books and printing, advertising, architecture, design and fashion, traditional and artistic crafts, as well as some areas of performing arts, visual arts and cultural heritage. However, this simple list cannot capture the diversity of the CCIs”.

— Ministry of Culture CR, Strategy for the Support and Development of CCIs, 2021 —

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