In 2021, a creative network of organisations, initiatives and individuals was established in the Usti Region to support entrepreneurship and creative industries. The name of the group is KREATIVNI.UK and was founded by theUsti Region, ICUK, CzechInvest, Hraničář public space, Jan Evangelista Purkyně University in Ústí nad Labem and more than fifteen local partners from all over the region, mostly non-profits focused on culture and creativity.
It is a source of inspiration and information for creative entrepreneurship.
The aim of the network is to engage creative talents in the transformation of the coal industry north-west of Bohemia and to support the development of the cultural and creative industries, which in neighbouring Saxony, for example, generate the same GDP as the automotive sector.
WHAT ARE THE CULTURAL AND CREATIVE INDUSTRIES?
DEFINITION OF THE MINISTRY OF CULTURE
“CCIs are an essential part of the modern creative economy. These are defined as economic activities taking place within the wider cultural and creative sector. Compared to other areas of culture, CCIs are not dependent on public resources, i.e. they are more than 50% financially self-sufficient. The CCIs include in particular the following areas with the potential to generate profit: audio-visual, music, books and printing, advertising, architecture, design and fashion, traditional and artistic crafts, as well as some areas of performing arts, visual arts and cultural heritage. However, this simple list cannot capture the diversity of the CCIs”.
— Ministry of Culture CR, Strategy for the Support and Development of CCIs, 2021 —