Friday in Marketing #9: Beer, prosciutto, Litoměřice

Or How a local brand tastes. We will tour the renovated brewery and sausage production, taste local products, introduce the new cultural and creative center and how it all works together when companies cooperate with the city and the region.

PROGRAM

• Vlastimil Chovaneček, Prosciutto Chovaneček: topic local brand and cooperation with the city
• Pavlína Kodytková, Head of the Communications Department, City of Litoměřice: City brand and local brand as partners
• Radana Kubíčková, Ústí Region Convention Bureau: Regional producers of the Ústí nad Labem region and their current support and promotion and involvement in the MICE sector
• Michaela Mokrá, Municipal Cultural Facilities Litoměřice: topic of promoting local brands at events

• tour of the renovated brewery premises