The idea was born while solving a specific problem for orthopedists from Masaryk Hospital in Ústí nad Labem. Today, the startup Morek Analytics is preparing its unique software for global expansion. It will fly to San Francisco as the winner of the prestigious Ynovate Fest 2025. When Adam Hadraba recalls the first moment his software came to life, he cannot hide his excitement: “You are standing in front of a 3D printer to which you have just sent data directly from your own system, and it suddenly starts printing the first vertebra. The feeling that your idea really works is absolutely indescribable.”

That evening in the office, they knew that their journey had meaning. The idea itself, which today literally revolutionizes the preparation for surgeries for dozens of doctors in the Czech Republic, was born from a simple realization – preparing models for 3D printing took too long, was technically demanding, and most hospitals and doctors simply did not have the capacity to do it.

From one complex question to a simple answer

The startup Morek Analytics was founded on a single impulse. Dr. Tomáš Novotný, head of the Orthopedic Clinic at Masaryk Hospital in Ústí nad Labem, decided to introduce modern technologies, especially 3D printing, to the hospital. But he encountered a harsh reality. "Doctors had to create elaborate models or wait weeks for someone else to deliver them. Hospitals didn't have the capacity to do that," describes Adam Hadraba.

It was then that Novotný turned to his friends and colleagues Adam and Daniel Hadrabov, who had been involved in the world of technology development and biomedical data for some time. Together, they put together a team, which was also joined by František Lopot, an expert in algorithms and standardization.

"We didn't want just another complicated system. We wanted to create a solution that was, above all, simple. So that the doctor could turn it on and have a real, tangible 3D model of the patient in his hand within a few hours," says Hadraba.

You're standing in front of a 3D printer that you've just sent data to directly from your own system, and suddenly it starts printing the first vertebra. The feeling that your idea actually works is absolutely indescribable.

Support at a crucial moment

The team encountered many challenges along the way. In addition to the typical startup pitfalls of often working late at night or spending long hours solving seemingly insurmountable technical problems, they also had to deal with obstacles typical of the healthcare sector – certifications, regulations, and validation.

This was where the Innovation Center of the Ústí nad Labem Region provided crucial support. "They helped us not only with the administration, but most importantly, they showed us the way, how to communicate with investors and how to overcome the obstacles that come with doing business in the healthcare sector. Without their help, we would have had a very difficult time navigating," recognizes Hadrab.

Ambitions that do not end beyond Czech borders

Winning the Ynovate Fest opened the door to the world for the Morek Analytics team. But the trip to Silicon Valley is not just a trip for them. ""This is a huge opportunity to network with key players in the US. It can open doors for us to further growth, but it will also bring valuable feedback from people who have already managed to bring similar projects to global markets," says Adam Hadraba with determination.

Morek Analytics has a clear plan for next year – to perfect the software, consolidate its position on the Czech market, and prepare for expansion into Europe. The team still has other ideas in mind for how to further expand the product, although they are not talking about them out loud yet.

Just start

When asked what advice he would give to budding entrepreneurs who still have their idea only in their imagination, Adam Hadraba answers with a smile:

"Just start. Because even if your first project doesn't work out, you'll meet great people, gain experience, and your next attempt could be the winning one. The hardest thing is always taking the first step."