From May, small and medium-sized enterprises (SMEs) will have the opportunity to draw vouchers to purchase the services of creatives to increase the innovation and competitiveness of their products/services.
What does this mean in practice? If you are an SME, you can receive money for products or services in the Cultural and Creative Area (KKO) through support in the form of so-called creative vouchers. It's for that KKO communication platform kreativnicesko.cz, a new portal where interested parties can find all information about KKO as well as the new financial instrument.
At the same time, it will be added to the page National gallery of creatives, i.e. a database of creative suppliers, from which the interested party can choose a creative, to whom the said creative voucher will then be applied. Creatives must apply themselves to the National Gallery of Creatives using a simple online form. The interested party selects and filters them according to region or field of activity. Subsidy cannot be drawn on creatives who will not be in the gallery.
Which activities or areas can creative vouchers be used for? The call focuses on areas that will improve the presentation, appearance or functionality of the applicant's product/service. The call emphasizes the cooperation between the applicant and the creative, while the applicant should also be active during the process. Between supported areas/activities include:
- architecture, interior design, furniture design
- service design
- UX design
- film and video (e.g. live, animated, viral...), television
- photo
- graphic design
- music, sound, radio
- information and communication technologies (e.g. mobile applications, multimedia presentations, augmented reality, software development...)
- cultural heritage
- marketing strategies (e.g. branding...)
- online marketing (e.g. strategy for online tools PPC, SEO, e-mailing, social networks...)
- PR
- work with texts (e.g. copywriting, literature and the book market)
- product design, industrial design, fashion design
- crafts
We recommend all interested parties to think about and prepare what to put in the application, or contact graphic designers and other partners who could apply to the National Gallery of Creatives and thus be ready for the announcement of the call.
For questions from our region, please contact my colleague Michal Nejedlý (nejedly@icuk.cz).
You can find more detailed information on the website of the Ministry of Culture of the Czech Republic.
Source: mkcr.cz/kreativni-vouchery-cs-2634 and kreativni.uk/kreativni-vouchery-z-narodni-planu-obnovy-jsou-tu/
